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Offer free shipping options
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Business Need:

Offering your customers free shipping is becoming a increasingly popular option and has shown a lot of promise in reducing shopping cart abandonment. After you’ve set up shipping zones for where you want to ship your products, you can choose the methods you’ll use to get your customers’ orders to them. You can offer several shipping options for a zone so your customers can choose from a range of delivery speeds and costs at checkout.

The Internet Retailer 2016 Marketplaces Survey asked online shoppers what they care about more – free shipping or fast Shipping. While 40% of shoppers wanted the best of both worlds (don’t we all!), close to 60% emphatically claimed free shipping was their #1 priority.

Technology / Product Capabilities:

This falls under Basic capability of most ecommerce and offered by most sites.

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