Online customers trust product reviews as the genuine voice of other customers. Ecommerce product reviews can build customer trust, loyalty, and increase your store sales. Product reviews ensures your customers about the authenticity of your online business as well as your products. In fact:
According to Peopleclaim, 70% of online shoppers prefer to view reviews or ratings before placing an order.
According to Marketingprofs, 67% of customers consult 6 or less reviews until they gain trust to make a purchase.
According to Digitaltrends, 80% of shoppers change their mind about purchases after reading a negative product review.
Moderate Product Reviews: Why Store Owners Need This Feature?
Product reviews are also an easy target for some trolls (like slander or competing merchants) who want to ruin your online reputation. An attack of bad reviews can ruin your entire e-store’s reputation in a matter of hours. Since eCommerce product reviews on your online store shows authenticity and honesty, you should not disable your product review feature just because of such trolls. That’s why product review moderation is key.
Ecommerce Product Review Moderation Protects Your Online Reputation
With product reviews moderation feature, you can approve, disapprove, edit and remove product reviews submitted by your customers. This way, it helps you protect your eCommerce store and its brand identity against slander, competing merchants, fraudulent reviews, offensive reviews, duplicate reviews, inappropriate brand/store promotion, etc.
Product Review Moderation Helps You Understand Your Users
Product review moderation allows you to positively respond to negative reviews. By reaching out to your unhappy or dissatisfied customers, you can work to turn them into loyal customers – and signal to visitors that you’re listening and you care.
1. Comes as a Default Feature in many Ecommerce CRM’s
a) Magento – Leading Ecommerce CMS
b). WooCommerce – WordPress Ecommerce CMS plugin developed by WooCommerce
A screenshot depicting the same for a BigCommerce store:
2. Third Party Tools Available
Ecommerce product reviews and ratings allow you to deliver a high degree of transparency to your customers so that they can trust your business before making any purchases. That’s why many companies in the ecommerce industry have been adopting ecommerce rating and review tools. Here are some of the best ecommerce rating and review tools on the market:
Some popular product review tools on the market:
To view the pricing plans visit: https://www.powerreviews.com/ratings-reviews-pricing/
TrustPilot is an online review software that allows users to upload mailing lists and send out email invitations to consumers requesting to review them. This review tool is generally used to establish trust with customers.
To view the pricing plans visit: https://us.business.trustpilot.com/plans
Yotpo is the smartest review generation tool that easily generate reviews, ratings, questions & answers for your eCommerce website.
To view the pricing plans visit: https://www.yotpo.com/pricing/
Schedule a free demo here: https://www.turntonetworks.com/demo/
Feefo is more than just a review tool. It helps you collect reviews or feedbacks from your genuine customers and remove fake reviews. The functionality of this review tool is similar to TrustPilot. However, it also allows you to customize the display of website reviews, such as text display, start rating display and rating percentage display.
To view the pricing plans visit: https://www.feefo.com/business/gb_en/pricing
This ecommerce rating and review tool comes with a review alarm that informs you about the new or incoming (positive or negative) reviews. Moreover, it also allows you to respond back to your customers’ reviews.
To view the pricing plans, visit: https://www.kiyoh.com/prices.html
Yelp (a well-known internet review & rating site) is basically designed for local businesses and restaurants. This site uses long-form based reviews to collect detailed information from its reviewers. Your business only requires to active a Yelp business page for receiving reviews.
To view more about Yelp visit: https://www.yelp.com
3. Plugins Available For Ecommerce CRM’s
- Options for Shopify Customers
a) Shopify Product Reviews
Shopify product reviews allows store owners to add a customer review feature to their products. This provides users a way to engage with store owners and with each other, thus encouraging sales. Shopify enables a theme-friendly design and easy customization. It allows business owners to publish, hide, filter, and manage reviews quickly and easily. Furthermore, reviews can be imported and exported as spreadsheet and can be added to the Google search results.
To know more visit: https://apps.shopify.com/product-reviews
Product Reviews by Appsonrent allows store owners to add a customer review feature to their products in a well-integrated manner. It has a user0friendly format and great features that serve all purposes for the business owner.
To know more visit: https://apps.shopify.com/appsonrent-product-reviews
c) Loox – Photo Reviews
Loox allows business owners to send automatic emails to customers asking for reviews in exchange for discounts. Happy customers can be shown in galleries that can be displayed on any page of the store.
To know more, visit: https://apps.shopify.com/loox
- Options for Magento Customers
a) Amasty Product Reviews
Amasty Product Reviews helps maximize the optimisation according to search engines of an online store and improve store credibility by nurturing a strong relationship between customers and business owners. Amasty allows the creation of SEO friendly URLs for review pages, make navigation user friendly and boost traffic on product pages.
b) Inchoo Improve Default Magento Reviews
This plugin for Magento allows adjusting the product rating form, product rating view, and product reviewing block to make it more user-friendly and aesthetically appealing.
c) Advanced Reviews
Advanced Reviews allows online stores to generate lots of reviews with simple-to-use user interface. Store owners can restrict who writes reviews by allowing only those users to write reviews who have purchased a product, thus ensuring only serious reviews.
- Options Available for WooCommerce Customers:
a) WooCommerce Product Reviews Pro
WooCommerce Product Reviews Pro helps add Amazon-style reviews and filtering. User photos and videos can also be accepted as part of reviews.
b) YITH WooCommerce Advance
This plugin allows store owners to add a histogram table to the reviews of products – the likes of which are seen on the trendiest of eCommerce websites. It allows the addition of detailed review of product and its rating. A summary is generated for each product underlying the number of reviews written for each rating. A title can also be added to the reviews.
c) Skyverge WooCommerce Product Reviews Pro
This plugin allows professional level product reviews to be written for products. It transforms the product reviews to an engaging product discussion. Reviews can contain qualifiers and advance filtering options can be added. Prospective customers can also view reviews that were rated most helpful. Reviews can be moderated and reports can be viewed on the most reviewed, highest rated, and lowest rated products. Manually emailing each customer to collect product reviews can be a big challenge, and it may be less effective. However, this effective app makes the product review process easy for customers and it is more likely that they will review it.
However, a ‘Moderate product review’ feature should be an important consideration for any e-commerce store owner in order to protect their eCommerce store and its brand reputation from slander, defamation, and duplicate negative reviews that may be submitted by competitors or ex-employees due to some grudges.
Are you a frequent online shopper? Do you read the comments and make buying decisions?
Or, are you an e-commerce business owner? Do you moderate reviews before publishing them? Let us know in the comments.