A newsletter is an extremely valuable marketing tool. It presents a cost effective medium by which business owners can not only build relationships, but also maintain regular contact with customers and prospective customers. In fact, several surveys have proven that newsletters are the preferred means of receiving company updates by most people. 90% people voted for company newsletters over social media for receiving updates.
When it comes to driving eCommerce sales, creating customized newsletter and managing their distribution is the most cost-effective marketing strategy for an eCommerce store owner.
How Customized Newsletters Helps Store Owners?
By creating customized newsletters, you can directly communicate with your existing consumers, plus potential new ones. It also allows you to update your customers about your recent product launches; inform them about the latest sale running at your store; or even alert them about new store developments. Moreover, this affordable marketing technique also support you to develop vital relationships with consumers who engage with your eCommerce business.
Problems with The Typical Approach
You cannot please everyone – that is the standard rule.
No matter how well you make your newsletter, how painstakingly you select its components, you cannot satisfy all of your readers at once. Every individual’s taste and nature varies and therefore, they’ll have a different take on your content.
Segmentation is not the answer:
The more you segment your customer database, the more work it will take to prepare specific newsletters for each customer group. Even so, it will not be possible to satisfy each individual in every group.
Thus, if you want to stand out, you must personalise your newsletter. How? It’s simple. you automate the selection process of components for your newsletter based on each user’s profile. The benefits of this approach are exactly the opposite of the failings of the traditionally approach: you can please each and every one of your users, as a specific newsletter is generated for every one of them.
Thus, you’re able to create a fully scalable system – automatically!
Amazon, and many similar e-commerce stores follow this strategy and get great results. They send out a selection of products for promotion based on the user’s taste and also at times send personalised offers in these newsletters.
Here are some Stats that will prove it worth!
1. Personalized email messages improve click-through rates by an average of 14% and conversions by 10%. –Aberdeen
2) 74% of marketers say targeted personalization increases customer engagement. – eConsultancy
3) Only 39% of online retailers send personalized product recommendations via email. – Certona
4) Emails with personalized subject lines are 26% more likely to be opened. – Campaign Monitor
5) Personalized emails deliver 6x higher transaction rates. – Experian
Question: Are Email Newsletters Effective in E-Commerce?
A study shows that most of the ecommerce experts agreed that email newsletters work for online stores.
And we personally think that the trend will not going to change.
Yes, email newsletters are effective: 8
No, they are not effective: 1
Yes, they’re effective if…: 8
MailChimp, a very popular email platform, is one of the most trusted tools to create personalized newsletter, and it has already been used by millions of eCommerce store owners around the world. It allows you to create high-quality email newsletters for a diverse range of different function. Besides, it also permits you to segment your consumers, and send them personalized newsletters based on their past shopping experience. Be it a new product promotion or offering a discount or coupon code to a loyal customer – everything is possible with this MailChimp platform.
Ecommerce Platforms Mailchimp Can Be Easily Integrated
In addition to these benefits, MailChimp can be easily integrated with a number of different shopping carts as well as e-commerce solutions, including:
FreshMail, a free email platform, is another great tool to create a personalized newsletter. With FreshMail, you can send up to 2,000 emails/month to maximum 500 subscribers. Not only it allows you to create customized email newsletters, but also offers you a wide spectrum of other necessary features, such as time-scheduled messages, auto-responses, etc.
Canva allows the creation of beautiful designs and professional graphics easily. It offers great tools for the creation of newsletters.
4. Email Monks
Email Monks is a leading email design and HTML coding company, offering responsive email/newsletter templates design and email templates HTML coding. It offers cost effective services.
MailUp has released a free online version of their drag-and-drop email editor. This email editor, called BeeFree, allows email marketers to design fully responsive email messages without the need of any HTML or CSS coding knowledge.
6. Lucid Press
Lucid Press helps create an eye-catching newsletter quickly using the Lucidpress free newsletter maker. The newsletters are customizable, with a professional look that fits every business.